Key Trends Driving Media Technology Investments
10:15 a.m. - 11:15 a.m.
Javits Convention Center 1A14
Top broadcast analyst Joe Zaller will present a summary of key data derived from a variety of broadcast market intelligence projects including the 2014 Big Broadcast Survey (BBS), the industry’s definitive demand-side market report. Discussion topics will include strategic drivers of broadcast technology spending, key customer investment areas, new technology deployment trends, and the most significant industry trends impacting end-user purchasing decisions. Following this overview, a panel of four technology decision makers at leading media companies will offer informed perspectives on the most significant trends covered, and how their technology purchase decisions are being driven by these shifts in the market.
• Joe Zaller, Owner, Devoncroft Partners